2013 OBIE Awards

The biggest event in out-of-home advertising, OAAA’s OBIE Awards, went down without a hitch on May 21. The event was swanky. The emcee was entertaining. And as always, the creative was stellar. Frequent friends of The Hangline, Firehouse and Sukle were represented. Forgive me, but I’m going to brag on my own company in my first paragraph here. Adams Outdoor took home 4 silver OBIEs, more than any other company. Way to go, peeps.

There were three best of show awards this year: Best Billboard, Best Alternative, and Best Multi-Format.

Best Billboard Campaign

Prudential Financial by Droga5

Best Street Furniture/Transit/Alternative

Bravo’s Interior Therapy by ShowMedia/Dom Camera & Company

Best Multi-Format Campaign

Absolut Greyhound by TBWA\Chiat\Day, New York


Other Highlights

Best of Show winners always get the most attention, but here are some that I think deserve a bit more.

Leo Burnett snagged a Gold OBIE for their “Mayhem is Everywhere” stunt for Allstate. I’m also giving them the award for best acceptance video.

Allstate "Mayhem is Everywhere" Car Crash Billboard

Colle+McVoy created these tune-up stations on bus shelters to promote Pedal Minnesota. I love functional advertising.

Pedal MN Bike Tune-Up Bus Shelter Ads by Colle+McVoy

This post-superstorm message by CBS Outdoor is simple and empowering.

"Resilient" billboard by CBS Outdoor

Station domination by Taxi for Snuggle fabric softener. Walls and displays are covered in soft fluffy material. I want to live in this subway station.

Snuggle station domination by TaxiAnd The Hangline Award for biggest LOL goes to Doe Anderson for Women’s Diagnostic Center. This one had me chuckling well into the next week.

"The look even better in 3D" Digital Mammography Billboard for Women's Diagnostic Center by Doe Anderson

The full list of finalists and winners can be found at OAAA’s website. This year’s judges chose a good crop of creative with substance rather than style or technology. Congratulations to all the winners and finalists.

What do you think? Do you agree with the winners? Think anyone got snubbed? What would be your Best of Show?

Please comment.

Todd Turner

Todd Turner has been an art director at Adams Outdoor Advertising in Charleston, SC since 2004. He has created award-winning campaigns for large brands like McDonald’s, Bojangle’s and Harley-Davidson but has spent most of his career working with small local businesses to create advertising that actually works.

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