A History of Apple in Outdoor Advertising

We lost a great innovator last night. Steve Jobs, CEO of Apple, passed away at the young age of 56. His vision, success and contributions to technology are staggering, so I’ll let you read about that at his Wikipedia page. I thought it would be appropriate to pay tribute to this legend of technology by showcasing some of the outdoor advertising campaigns Apple and TBWA\Chiat\Day created together over the years.

What can we learn from Apple’s outdoor ads? Keep it simple. Promote one product at a time. Usually the best feature to promote is how the product will make you feel or change your life, not some sort of technical spec or gadget jargon. Have a brand vision and stick to it. Design is everything.

Apple "Think Different" Pablo Picasso Billboard

Apple "Think Different" Albert Einstein Billboard

Apple "Think Different" Ghandi Billboard

iPod Billboard with Lee Clow from TBWA\Chiat\Day

iPod Billboard

iPod Billboard

iPod Nano "Colors" Billboard

Apple iTunes Billboard

iPhone Transit Ad

iPod Touch Billboard

iTunes "The Beatles" Billboard

Apple iPad billboard

iPad Billboard

iPad2 "Colors" Billboard

And here’s some recommended reading:

The Story Behind the “Think Different” Campaign

What Steve Jobs Taught Us About Advertising

Steve’s Jobs 2005 Stanford Commencement Address


4 thoughts on “A History of Apple in Outdoor Advertising

  1. www.thisis.com

    Thank you for the link. Compliments for tris post.

    October 6, 2011 at 4:18 pm
  2. Fra30774

    Thank’s a lot!

    October 6, 2011 at 4:29 pm
  3. There are several advantages to billboards. Advertisers can achieve a large local
    coverage in a relatively small amount of time. There is also a great deal of flexibility;
    billboard advertising can be customized for a local, regional and national level.

    November 17, 2011 at 3:21 am
  4. […] digital platform and utility just won the Grand Prix at Cannes. Yet Apple still puts millions into billboards.  Brand events that no one sees in real life find millions of views on YouTube. But paid TV […]

    July 29, 2012 at 5:49 pm

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Todd Turner

Todd Turner has been an art director at Adams Outdoor Advertising in Charleston, SC since 2004. He has created award-winning campaigns for large brands like McDonald’s, Bojangle’s and Harley-Davidson but has spent most of his career working with small local businesses to create advertising that actually works.

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