Advance Your Career With Krispy Kreme

Krispy Kreme "Promotion" Billboard by Addiction

Krispy Kreme is targeting office workers in the UK with this outdoor campaign by Addiction. The thing I love about these ads is that it speaks to a specific use of the product – buy some for your coworkers. This is the best type of call to action, one that doesn’t sound like a call to action. Unfortunately, “Think Inside the Box” is a tired tagline, and the “Workforce” pun is a disjointed unnecessary reference to Star Wars. And is anyone else as bothered as I am by periods at the end of a headline set in all caps?

Krispy Kreme "Workforce" Billboard by Addiction

Krispy Kreme "Start at 12" Billboard by Addiction

One thought on “Advance Your Career With Krispy Kreme

  1. sbromley

    I completely agree on all points. With the right treatment, losing the overused “inside the box” line and the Star Wars reference, this could be really good. More Art Direction.

    March 22, 2012 at 11:28 am

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Todd Turner

Todd Turner has been an art director at Adams Outdoor Advertising in Charleston, SC since 2004. He has created award-winning campaigns for large brands like McDonald’s, Bojangle’s and Harley-Davidson but has spent most of his career working with small local businesses to create advertising that actually works.

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