All State Unleashes Mayhem on Billboards

Allstate "Mayhem is Everywhere" Car Crash Billboard

I can’t imagine how unnerving it is to turn a corner and come upon this scene. What’s with the amazing insurance billboards lately? This is a category that usually goes the safe route in out-of-home. Allstate’s Mayhem campaign is fantastic, and it’s nice to see them extend the concept into outdoor without using Dean Winters’ face. I’d like to see a bit more destruction than this, but it’s still great.

Is the pink SUV a reference to women’s driving abilities though?

2 thoughts on “All State Unleashes Mayhem on Billboards

  1. Matt

    Remember the teenage girl commercial…

    July 13, 2012 at 2:39 pm
  2. […] Burnett snagged a Gold OBIE for their “Mayhem is Everywhere” stunt for Allstate. I’m also giving them the award for best acceptance […]

    June 14, 2013 at 11:12 am

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Todd Turner

Todd Turner has been an art director at Adams Outdoor Advertising in Charleston, SC since 2004. He has created award-winning campaigns for large brands like McDonald’s, Bojangle’s and Harley-Davidson but has spent most of his career working with small local businesses to create advertising that actually works.

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