I can’t imagine how unnerving it is to turn a corner and come upon this scene. What’s with the amazing insurance billboards lately? This is a category that usually goes the safe route in out-of-home. Allstate’s Mayhem campaign is fantastic, and it’s nice to see them extend the concept into outdoor without using Dean Winters’ face. I’d like to see a bit more destruction than this, but it’s still great.
Is the pink SUV a reference to women’s driving abilities though?