Anti-Smoking Campaign in Full-Motion DOOH Glory

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Most digital billboards are capable of full-motion video, but local ordinances prevent out-of-home companies from using it. Olympus Media is fortunate enough to be able to showcase video on their digital billboards in Missouri. They use this power for good in the form of an anti-smoking campaign.

In the video, a cigarette quickly burns down while different life milestones appear and almost immediately fade away into a puff of smoke. This technique puts the shortness of life in perspective. Conceptually, it’s nothing we haven’t heard before, but the execution is extremely well done. To me, this looks like the work of a professional motion graphics company not an out-of-home company. Olympus’ creative director, Shannon Bromley, has built a team with diverse talents such as this. A very nice option to have in your bag of tricks.

Anti-Smoking "Burning Cigarette-Retire" Digital Video Billboard by Olympus

Anti-Smoking "Burning Cigarette-Grandkids" Digital Video Billboard by Olympus

Anti-Smoking "Burning Cigarette-Give Her Away" Digital Video Billboard by Olympus

Anti-Smoking "Burning Cigarette-Mr. Right" Digital Video Billboard by Olympus

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Todd Turner

Todd Turner has been an art director at Adams Outdoor Advertising in Charleston, SC since 2004. He has created award-winning campaigns for large brands like McDonald’s, Bojangle’s and Harley-Davidson but has spent most of his career working with small local businesses to create advertising that actually works.

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