From Ads of the World:
During the coldest winter in decades, Blush Berlin offers a “jump start” to passers-by to warm up frozen emotions with hot lingerie. The poster is an original work of art on a big street in the midst of Berlin.
See also the the making-of film:
Advertising Agency: glow, Berlin, Germany
Copywriter: Attila Föglein
Creative Director: Johannes Krempl
Photographer: Chris Hodbod
Artist: Lea Brousse