I don’t think there’s anything I love more than making something out of other things that are that first thing’s polar opposite. There has to be a word for that. Don’t know what I mean? Check out this year’s campaign for the Dallas Farmers Market by Firehouse.
Ice cream made out of fruit. Candy made out of berries. I can’t get enough of imagery like this. These visual tricks works so stinkin’ well because viewers’ brains are just messed up when they see fries that are really carrots. This kind of stuff sticks with people.
From ACD Greg Hunter:
Our clients, The Dallas Farmers Market Friends, wanted their neighbors to know The Dallas Farmers Market now accepts the Lone Star Card (a debit card that replaced the old food stamps program). Since grocery stores rarely develop in low income areas like the ones surrounding the market, fast food chains and corner stores often become the only accessible and affordable eating options. This poster campaign was designed to let these residents know that a healthier option is right around the corner.
And be sure to check out the other digital illustration wizardry of Richard Thompson. It’s almost scary what this dude can make.