Junior posters. 8-Sheets. Whatever you call them, they’re usually not used for cool ideas. AJ Ferrara at Lamar doesn’t care. You may remember his campaign promoting Friendly Insurance’s during hurricane season. Well, he’s back with another round of pimped out junior posters for Friendly. This time around, they’re talking hail damage, boat insurance, and low rates.
Just goes to show that the size of the board or the buy doesn’t mean creativity has to suffer.