Interactive Ad Brings Someone Back to Life

ASSS "Push Here" Transit Shelter Ad by LG2

Quebec agency lg2 created this interactive transit shelter ad to raise interest in pursuing a medical career. I’ll let the video below do the talking.

This is just fantastic. I know it’s basically a static ad that you push on, but the idea of hearing a flatline and then a heartbeat gives me some chills in a good way. In such a simple way, it makes viewers experience firsthand the main reason for joining the medical profession, keeping people alive and healthy. Does the flatline sound constantly play though? That would be damn annoying to push that dude’s chest every 30 seconds or so while I’m waiting for the bus.

[via Ads of the World via Adam Owen]

Please comment.

Todd Turner

Todd Turner has been an art director at Adams Outdoor Advertising in Charleston, SC since 2004. He has created award-winning campaigns for large brands like McDonald’s, Bojangle’s and Harley-Davidson but has spent most of his career working with small local businesses to create advertising that actually works.

Latest Posts

Out-of-Home Jobs