Anyone else sick of seeing “ADVERTISE HERE” or “SPACE AVALABLE” or my all time favorite “A SITE FOR MORE EYES”? A self promotion should be just that, a promotion of your company – not pointing out the fact that you’re lame and no one wants to advertise with you. Created in-house by art directors Earl Kessler and Ryan Saul and creative director Tina Rataj, the campaign doesn’t just promote Adams Outdoor Advertising as a cool out-of-home company. It promotes billboards in a way that is current and relevant. The accompanying landing page explains that out-of-home is the oldest of all advertising media and inherently social.
In a world full of advertising media that are constantly changing and becoming more technologically advanced, Adams Outdoor Advertising crafted copy lines that show how agencies and advertisers can partner their marketing with traditional outdoor advertising. Plus all these copy lines do something that social media tends to lack; they are all tailored to be personal messages to their specific markets. So let me give a big “Thank You” to Adams for stepping up to the social media plate and hitting a line drive straight down the throats of all the people who thought billboards were ancient.
Eddy Herty is an Art Director for Olympus Media and has been in the outdoor industry for 5 years. In that time he has designed award winning campaigns for large brands, small mom-and-pops and public service projects. Prior to his outdoor career he has worked on the agency side and has been published in Print Magazine and Logo Lounge and has won awards for various print and collateral materials. Online Portfolio