Moss Takes Over a Billboard in a Good Way

Beck's "Moss Graffiti" Billboard by Lowe Swing Communications - Stage 1

Isn’t it amazing what we can do with natural elements in out-of-home? From Contagion’s growing bacteria to this moss graffiti for Beck’s beer. Lowe Swing Communications developed this 4-week process to promote the beer in Bulgaria. The images in the teaser stages are subtle but a very nice touch that add more action to the concept. This campaign culminated with a reveal of the headline “Brewed With Only Natural Ingredients and an Open Mind.” File this under I-Wish-I’d-Thought-of-That.

Gallery of all four stages:

[via The Motivators] Thanks to Craig for the tip.

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Todd Turner

Todd Turner has been an art director at Adams Outdoor Advertising in Charleston, SC since 2004. He has created award-winning campaigns for large brands like McDonald’s, Bojangle’s and Harley-Davidson but has spent most of his career working with small local businesses to create advertising that actually works.

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