Someone Needs to Rehab These Billboards

Mary Free Bed is a rehabilitation hospital in Grand Rapid, MI. After major surgery, this is the kind of place that’s gets you on the up-and-up quickly. To promote such a specialized hospital, Extra Credit Projects manipulated the billboard structures to dramatize the kinds of injuries Mary Free Bed helps relieve. Simple but incredibly dramatic. These are the kinds of billboards that keep people talking long after the campaign is over.

Mary Free Bed "Break Free" billboard by Extra Credit Projects

Mary Free Bed "Concussion Rehabilitation" billboard by Extra Credit Projects

Creative Director: Rob Jackson
Art Director: Chad Hutchison
Copy: Henry Kook

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Todd Turner

Todd Turner has been an art director at Adams Outdoor Advertising in Charleston, SC since 2004. He has created award-winning campaigns for large brands like McDonald’s, Bojangle’s and Harley-Davidson but has spent most of his career working with small local businesses to create advertising that actually works.

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