These Ads are Best Viewed on the Toilet

Are you sick of seeing the jealousyinducing ads Sukle creates for Denver Water? Yeah, me neither. So here’s some new work telling readers about a $75 rebate for a water-saving toilet. In front of these long-copy bus shelter ads, Sukle placed real toilets. Let’s hope the lids were locked. The copy references our  desire to read while on the throne. As one of the headlines states, the ads are “complimentary reading material.”

Sure, it breaks one of the 10 Commandments about long copy, but Sukle broke the rule with purpose tied to a concept.

Denver Water "Toilets" Bus Shelter Outdoor Ad by Sukle

Denver Water "Toilets" Bus Shelter Outdoor Ad by Sukle

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Todd Turner

Todd Turner has been an art director at Adams Outdoor Advertising in Charleston, SC since 2004. He has created award-winning campaigns for large brands like McDonald’s, Bojangle’s and Harley-Davidson but has spent most of his career working with small local businesses to create advertising that actually works.

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