Are you sick of seeing the jealousy–inducing ads Sukle creates for Denver Water? Yeah, me neither. So here’s some new work telling readers about a $75 rebate for a water-saving toilet. In front of these long-copy bus shelter ads, Sukle placed real toilets. Let’s hope the lids were locked. The copy references our desire to read while on the throne. As one of the headlines states, the ads are “complimentary reading material.”
Sure, it breaks one of the 10 Commandments about long copy, but Sukle broke the rule with purpose tied to a concept.