Woolite’s Color-Revitalizing Billboard

Woolite Color-Enhancing Out of Home Ad

In this interactive billboard for Woolite, viewers push a button to send colored liquid through a series of plastic tubes knitted into a dress. The whole interaction brings to life Woolite’s message of reviving colors right before your eyes. Clever out-of-home concept from Warsaw by Euro RSCG (now Havas Worldwide).


[via Paperplane and GoldenDrum]

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Todd Turner

Todd Turner has been an art director at Adams Outdoor Advertising in Charleston, SC since 2004. He has created award-winning campaigns for large brands like McDonald’s, Bojangle’s and Harley-Davidson but has spent most of his career working with small local businesses to create advertising that actually works.

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