Ad Age Buys The Hangline

Exciting news today. As of April 1, 2011, The Hangline is now a subsidiary of Advertising Age. We’ve been in talks with them since January, and all the pieces have finally fallen into place. In fact, the ink isn’t even dry yet. Seriously, I have smudges on my hand. Apparently, they’re quite impressed with our writing style, niche and traffic (over 100,000 daily visits).

So what does this mean for our readers? First, more frequent posting. We’ll be hiring a staff of 5 writers to research and critique, and 18 photographers around the country to snap pics of the great billboards we see everyday. Second, you’ll be inundated with industry news such as the hirings and firings of Sales Managers, Account Executives and Bill Posters. That type of content alone will probably account for 13,000 new posts each week. We’ll also be adding in an entire “small town local staff” that consists of “women with the gift of gab” to fill us in on all of the “controversial” local advertising that’s getting everyone’s panties in a bunch.

Big things in the work for the future: An award show to rival OAAA’s OBIE Awards. We’re thinking about calling it the Bully Awards (short for bulletin), but that has yet to be nailed down. Also, an iPhone app (maybe Android if they’re lucky, but definitely not Blackberry)  that will allow users to take pictures and automatically submit them to The Hangline. Through Google Goggles image-recognition technology, client and agency credits will automatically be included in your submission.

And finally, the thing you’re most concerned about. What’s going to happen to Todd and Chad? Well, with the massive buyout money, we’re going to do a couple of things. First, do something disgusting to our bosses’ offices. Second, quit our day jobs – an inevitable result of step 1. Follow us on Twitter to see pics of these events. I’m 99% sure Ad Age wouldn’t like us to publicly post what we’re about to do.

7 thoughts on “Ad Age Buys The Hangline

  1. Eddyherty

    Todd, is this just the most awesome April Fools or did this really go down?

    Either way, AWESOME.

    April 1, 2011 at 1:45 pm
    1. OMG, it is April Fools Day isn’t it? Had no idea.

      April 1, 2011 at 1:53 pm
    2. Chad

      dude, that’s hilarious that this happened on April Fools. I didn’t even think about that. Hope everyone knows how to take this.

      April 1, 2011 at 2:02 pm
      1. Eddyherty

        I once ate a mud pie my sisters made because they said it was chocolate… so, come on… seriously………

        April 1, 2011 at 3:32 pm
  2. Aaron

    If so congrats.
    If not, you had me for a few minutes. ha ha.

    April 1, 2011 at 2:55 pm
  3. shannon
  4. Dwieszciecinski

    April fools!!

    April 1, 2011 at 3:48 pm

Please comment.

Todd Turner

Todd Turner has been an art director at Adams Outdoor Advertising in Charleston, SC since 2004. He has created award-winning campaigns for large brands like McDonald’s, Bojangle’s and Harley-Davidson but has spent most of his career working with small local businesses to create advertising that actually works.

Latest Posts

Out-of-Home Jobs