AdAge’s Book of Tens: Coolest Out-of-Home Ideas

Advertising Age has posted their top ten coolest outdoor ideas. Among them is one of my all time favorites, McDonald’s Honor Angus from Bernstein-Rein. Below is a video that tells the entire story. Beyond the fantastic concept, this campaign also showcases the power of combining outdoor and web to create a truly interactive and community-building experience.

McDonald’s Honor Angus: Campaign Overview from Bernstein-Rein on Vimeo.

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Todd Turner

Todd Turner has been an art director at Adams Outdoor Advertising in Charleston, SC since 2004. He has created award-winning campaigns for large brands like McDonald’s, Bojangle’s and Harley-Davidson but has spent most of his career working with small local businesses to create advertising that actually works.

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