What would a billboard say about some of the awful creative that gets posted on it? We took that concept and ran with it. What you’re seeing above is our first self-promo graciously printed by Camel City Posters and fabricated and posted by Adams Outdoor Advertising in Charleston, SC. We literally stripped the vinyl off the face of this board to expose the bare metal panels beneath. Much better than some obnoxious yellow ad set in Impact and Comic Sans. At least this billboard thinks so.
When one billboard can be seen by hundreds of thousands of people each day, bad creative hurts the reputation and perception of our entire medium. Our goal with The Hangline is to inspire everyone with a hand in the creation of outdoor ads to make more interesting, better-looking and, ultimately, more effective advertising. After 11 months of collecting and curating content for this site, we felt it was about time to break out of the internet and self-promote on our favorite advertising medium.
We’re hoping to spread the word nationwide. We’ve developed an entire campaign around the concept of billboards voicing their opinions which we’ll unleash soon. For now, if you have a connection to an outdoor company, get in touch with me, and I’ll give you more details.
– – – – – –Big thanks to Eddy Herty, Gaby Mangual, Craig Stevens, Shannon Bromley, Adam Owen, Drew Bolen, Curtis Petraglia and Laura Sanders for being our advisory council on this campaign.