Your Billboard is Not a Business Card

Don’t treat your billboard like a giant business card. It’s boring. And it’s not advertising.

But, by all means, please treat your business card like a little billboard. It’s an opportunity to impress and persuade.

Please comment.

Todd Turner

Todd Turner has been an art director at Adams Outdoor Advertising in Charleston, SC since 2004. He has created award-winning campaigns for large brands like McDonald’s, Bojangle’s and Harley-Davidson but has spent most of his career working with small local businesses to create advertising that actually works.

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