Woolite Color-Enhancing Out of Home Ad

Woolite’s Color-Revitalizing Billboard

In this interactive billboard for Woolite, viewers push a button to send colored liquid through a series of plastic tubes knitted into a dress. The whole interaction brings to life Woolite’s message of reviving colors right before your eyes. Clever out-of-home concept from Warsaw by Euro RSCG (now Havas Worldwide).   [via Paperplane and GoldenDrum]

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