Anyone else sick of seeing “ADVERTISE HERE” or “SPACE AVALABLE” or my all time favorite “A SITE FOR MORE EYES”? A self promotion should be just that, a promotion of your company – not pointing out the fact that you’re lame and no one wants to advertise with you. Created in-house by art directors Earl [...]
In this interactive billboard for Woolite, viewers push a button to send colored liquid through a series of plastic tubes knitted into a dress. The whole interaction brings to life Woolite’s message of reviving colors right before your eyes. Clever out-of-home concept from Warsaw by Euro RSCG (now Havas Worldwide). [via Paperplane and GoldenDrum]
Remember that email with all the fake truck ads that cycles around every few months. I’m so sick of that thing. That’s why it was nice to see a round-up of (mostly) real truck advertising on Paperplane. I’ve selected a handful that I thought were solid out-of-home concepts. See the rest here.